Recently read that how you can plan your WiMax internet service tariff plans. You can go to few different ways to how to calculate it most affordable for your customers.
The per-line $ cost of WiMax is totally differrent from the Per-Line$ cost of ADSL. Yes, ADSL Costs have been recovered over 10's of years, and you dont have that much time for break-even, but WiMax per capita Capex is also very low.
- Make a 3 year model on the Capex recovery with 3 scenarios - Conservative, Realistic and Optimistic. Each model will have projected number of subscribers - at various price points. this will give you 2-3 key data points on which model looks most realist.
Once the data is right in front of you, just take a 20% dip in bandwidth costs over every year, and build data price.
Carriers also optimise throughput by reducing throttle bandwidth. Access might be 54mbps, but bandwidth is rarely close to that number, that can further optimise the OpEx.
Add a Delta of recovery exp - 20% - 40% of Opex. and see if the number is helpful.
The other disruptive way of doing it is - take a ridiculusly low price, say in a market which has 40$ per year fee, take 10$ per year. build projections on network, opex and subscribers - you might be surprised on the results.
WiMax for starter as you understand is far superior tech compared to ur adsl or other existing techs on the price front here the method i will apply to determine the price
1.what is total CAPEx involment with project (like 360 Wimax tower and other infrastructure required),
next is what is cost acquire the Bandwidth for delivery through the last mile (in this case Wimax)
now you have to price the product so that your not making loss on whole thing plus add profit in
2.Now,Bcoz ur using the the newest tech u hav many advantages over old legacy techs ,deployment is cheaper
like if u hav 360 tower u can very much cover a area of 25sq km
3.on the price there could be synergy be a premium player as ur tech is the best,target the niche market
and ask for premium payout or target the mass market and price it below asdl player and get get
paid by driving the volume and creating new market of users(this is what Indian mobile players did!)
on the pricing a lot will depend on the sourcing of your infrastructure and bandwidth.
Amortization of the cost of bandwidth + cost of BTS + cost of CPE + Marginal opex cost
Example -
- BTS (360 coverage) capacity - 'x' mbps
Wimax POP/ BTS(360 Coverage) Costs "y"
Per kbps cost = (x * 1024) / y
- Cost of CPE (if on Right to use/ Bundled model)
- CAPEX (network hardware, switching architecture, Tower, backhaul)
- Bandwidth cost - (shared model costing - typical to what ADSL does)
take all these into consideration and align your foretasted numbers with minimal margins in place to start with.
Tarrif models could have multiple variants.
To cover the capex spent on WIMAX
- One time Service charges - covers cost of CPE (if provided on rental)
- Recurring Wireless access charges - (Covers per kbps bandwidth usage cost & maintenance)
Bandwidth
- Clean bandwidth / bundled with CPE - High premium
- 1:4 , min and max throughput / bundled with CPE -
You can keep on subsidizing the price after adding bundles like VOIP and internet telephony.
Friday, May 9, 2008
WIMAX SERVICE TARIFF PLANNING
Friday, April 11, 2008
SPRINT'S XOHM WIMAX SUPPORTED LAPTOP
Read - VIA and Everex demonstrate Cloudbook MAX at CTIA
Read - VIA VX800 Series Chipset
NOKIA N810 WIMAX INTERNET TABLET IS READY?
Nokia has showed their WiMax future N810 WiMax enabled tablet in CTIA 2008 conference, looks like it is getting official WiMax enabled ready for market of Nokia. Their main target is start to sell it in the most deployed WiMax network country USA for this summer. Beyond that, you'll notice the familiar 4.13-inch touchscreen, slide-out QWERTY keyboard and even a built-in webcam for video calls, Mozilla-powered browser, integrated GPS / media player, 2GB of internal memory and a microSD expansion slot. Heck, Nokia even touts this thing's ability to "access the Internet over WiFi or via conventional cellular data networks by pairing to a compatible mobile phone via Bluetooth technology." Also announced today is the freshly updated OS2008, which includes an enhanced e-mail client, support for Chinese character rendering in the browser and RSS feeds and "Seamless Software Update functionality" to boot. Needless to say, said OS will come standard on the currently unpriced Nokia N810 WiMAX Edition -- which is scheduled to land wherever WiMAX connectivity is available -- but existing N810 / N800 owners will also get the OS upgrade free of charge in Q2.
SIEMENS GIGASET SERIES RELEASING NEW EXPRESS CARD
Siemens putting the new card of their GIGASET WIMAX series products. The Gigaset SE68 WiMAX is based on the IEEE 802.16-2005 standard and complies with Wave 2 specifications (including MIMO A / B), supports beamforming and has actually been demonstrated as functional way over in Singapore. With a network in place, users can expect mobile broadband speeds of up to 20Mbps, and while no price is given, you can just circle the entire summer of 2008 in anticipation of its arrival.
MOBILE WIMAX DEPLOYMENT ALTERNATIVES
Traditionally, cellular deployments were based solely on achieving ubiquitous coverage with little consideration for capacity requirements. Since the only services offered were voice and the market was uncertain, this was a very reasonable approach. Moreover, the voice service offering is a low data rate application enabling traditional cellular networks to achieve wide outdoor and indoor coverage with a low data rate network (~10-15 kbps bandwidth depending on type of vocoder). As the customer base grew and more services offered, additional base stations were deployed and/or channels added to existing base stations to meet the growing capacity requirements. With Mobile WiMAX, however, operators will want to offer a wide range of broadband services with Quality-of-Service (QoS) support. To meet customer expectations for these types of services it will be necessary to predetermine capacity requirements and deploy accordingly at the outset. Careful deployment planning in anticipation of growing customer demands will ensure a quality user experience when the network is at its busiest.
Determining Capacity Requirements
Arriving at an accurate estimate of capacity requirements for new broadband services is not a simple exercise. One must anticipate how users will make use of the new services being offered and how often users will be actively engaged with the network. Data density, expressed as Mbps per km^2, is a convenient metric for describing capacity requirements. Determining the required data density for a specific demographic region is a multi-step process.The expected market penetration, or take-up rate, at maturity is dependent on a number of factors including the competitive situation and the services offered that distinguish one service provider from another. The service provider’s penetration may also vary within the metropolitan area since urban and dense urban residents will often have other broadband access alternatives from which to choose as compared to residents in suburban and rural areas.
Base Station Deployment Alternatives
Mobile WiMAX base station equipment will be available from many different vendors and, although all will be WiMAX compliant and meet performance and interoperability requirements, a great many different configurations will be available from which service providers can choose. The availability and timing of optional features also adds to the equipment variability. Additionally, there are different frequency bands that can be considered and varied amounts of spectrum availability within these bands. The spectrum choices will, in many cases, affect the frequency reuse factor and the channel bandwidths that can be employed in the access network.WiMAX solutions with beamforming will generally be architected quite differently from
SIMO and MIMO solutions. A typical SIMO or MIMO configuration will have power amplifiers mounted at the base of the tower to facilitate cooling and maintenance. The amplifiers in this case would have to be sized to compensate for cable losses, which can range from 2 to 4 dB depending on tower height and frequency. Beamforming solutions require good phase and amplitude control between transmitting elements and will often be architected with their power amplifiers integrated with the antenna elements in a tower-mounted array. The larger size and weight of these structures will also require more robust mounting. There is additional signal processing requirements for beamforming solutions with Adaptive Beamforming being the most computational intensive.
The selection of channel bandwidth and duplexing method can also have an economic impact on the varied WiMAX deployment alternatives. In addition the desired “worse case” UL rate will affect the UL link budget and therefore, impact the range and coverage of the base station.
Conventional cellular deployments used cell frequency reuse factors as high as seven (7) to mitigate intercellular co-channel interference (CCI). These deployments assured a minimal spatial separation of 5:1 between the interfering signal and the desired signal but required seven times as much spectrum. With technologies such as CDMA, introduced with 3G, and OFDMA, introduced with WiMAX, more aggressive reuse schemes can be employed to improve overall spectrum efficiency.
Number of Base Stations
The key metric for a quantified comparison will be the number of WiMAX base stations required to meet both capacity and coverage requirements in the varied demographic regions. The WiMAX base station is a key network element in connecting the core network to the enduser in that it determines the coverage of the network and defines the end-user experience. If too few base stations are deployed the coverage will not be ubiquitous and the end-user may experience drop outs or periods of poor performance due to weak signal levels as he moves throughout the coverage area. And since the base station investment will tend to be a dominant contributor to the total end-to-end network costs, deploying too many base stations can result in unnecessary start-up costs for the operator leading to a weaker business case.
Summing up
In the long term, the higher performance base stations with wideband channels provide a potentially more cost-effective deployment solution as measured by the number of required base stations. One might conclude that it would be worth waiting for antenna technologies such as beamforming and beamforming + MIMO and possibly even 20 MHz channels, before deploying a Mobile WiMAX network. This however, is not the case. In the early years , deployment can begin with range-limited base stations using (1x2) SIMO or (2x2) MIMO base station configurations to get ubiquitous coverage over the entire metropolitan area. These base stations can then be upgraded in the following years with beamforming and beamforming + MIMO as necessary to meet the capacity requirements in anticipation of a growing customer base. In most metropolitan area deployments this will only be necessary in the dense urban and urban areas.
